Insights
Practical thinking on getting found, and getting chosen.
Straight talk on local search, Google Maps, AI visibility, and turning more of your leads into customers, the same ideas we use with clients every day.

How Local Service Businesses Show Up in AI Answers
How Local Service Businesses Show Up in AI Answers (ChatGPT, Google AI Overviews, and Perplexity) More of your customers are starting their search somewhere new. Instead of typing “plumber near me” into Google and scanning the results, they are asking a question out…

The Premature Death of SEO
This is from a post I wrote a few years back. It is as relevant today as it was back in 2016. Some of the references may be dated, but the general theme and concepts hold true. Enjoy a blast from my past! Is SEO is dead and on the decline? SEO is an ever-changing…
You Want To Rank For What?
We often have clients and friends ask us how to get their website to rank on the first page of Google. When I hear this question, I take a deep breath, smile, and ask a simple question… Well, what to you want your website to rank for? Sometimes I get…

eCommerce gains continue for 2016
Shoppers Spent $1.1 Billion In Apple’s App Store During Holidays – #tech /via @BuzzFeed Not bad! eCommerce is growing leaps and bounds and many online platforms and stores broke records this year including Amazon and more regional smaller companies as well. If you…
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Wondering how any of this applies to your business? Start with a straightforward conversation, no pressure, no canned pitch.
From reading to results
Wondering how these ideas apply to your business?
Start with a straightforward conversation about your market and where your leads come from. We will look at where you show up, how you look online, and what happens after a lead comes in. No pressure, no canned pitch.
