Insights
Practical thinking on getting found, and getting chosen.
Straight talk on local search, Google Maps, AI visibility, and turning more of your leads into customers, the same ideas we use with clients every day.

How Local Service Businesses Show Up in AI Answers
How Local Service Businesses Show Up in AI Answers (ChatGPT, Google AI Overviews, and Perplexity) More of your customers are starting their search somewhere new. Instead of typing “plumber near me” into Google and scanning the results, they are asking a question out…

How AI-Assisted Sales and Marketing Automation Can Help Insurance Agents Sell More Policies
Introduction: Insurance agents work hard to sell insurance policies to customers, and it can be tough to stand out from the competition. But, with the help of AI-assisted sales and marketing automation software, agents can sell more policies and stay ahead of their…

SEO Expert Explains SEO and Online Marketing Without Tech Jargon – How does SEO Work?
One of the questions we hear often at our SEO Company is “How does SEO work to rank my website?” The specifics or what our agency’s SEO Experts would refer to as our specific process or formula change and evolve over time. These changes are due partly to constant…

In Motion Hosting
In Motion Hosting is a solid web hosting company that we have used and recommended for many years. No host is perfect, and IMH has had some hiccups over the years like any host, but they are very responsive and have great customer support. Their Shared hosting and VPS…

On-Page vs. Off-Page SEO: What’s More Important for Ranking?
SEO, or search engine optimization , is one of the most important aspects of any digital marketing campaign. It can be difficult to rank for competitive keywords without proper optimization. There are two main types of SEO: on-page and off-page. On-page SEO is the…

WHY SEO is the Foundation of our Digital Marketing Agency
When I meet someone new and they ask what I do, I typically tell them that I run a Digital Marketing Agency. Sometimes I get confused stares, then I tell them I help an organization or company show up on Google and other places online when people search for products…

What Is The Difference Between a Digital Marketing Agency and a Traditional Marketing Company
What is the difference between a digital marketing agency and a traditional marketing company? This is a question we have been asked on multiple occasions so we thought we’d explain the differences – neither is good or bad and many times we collaborate with more…
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Wondering how any of this applies to your business? Start with a straightforward conversation, no pressure, no canned pitch.
From reading to results
Wondering how these ideas apply to your business?
Start with a straightforward conversation about your market and where your leads come from. We will look at where you show up, how you look online, and what happens after a lead comes in. No pressure, no canned pitch.
