Insights
Practical thinking on getting found, and getting chosen.
Straight talk on local search, Google Maps, AI visibility, and turning more of your leads into customers, the same ideas we use with clients every day.
How Local Service Businesses Show Up in AI Answers
How Local Service Businesses Show Up in AI Answers (ChatGPT, Google AI Overviews, and Perplexity) More of your customers are starting their search somewhere new. Instead of typing “plumber near me” into Google and scanning the results, they are asking a question out…
AI Killed the SEO Star (2025 Version)
The year is 2525, 500 years into the future, and just when you would have thought SEO had finally been put to rest centuries ago…. It’s back, again—alive but transformed, possibly within the confines of a smart algorithm nested inside a holographic smartphone. SEO…
The Critical Importance of Systemized Follow-Up for Leads and Prospects
Slow or Non Existent Follow Up Systems Is Costing you Clients and $$$ Getting traffic to your website or digital properties is essential, but it’s only the first step in turning casual visitors into paying customers. Without an effective system to follow up with…
Why Small to Mid-Sized Companies Need AI-Assisted and Systemized Marketing Automation
There is a lot of talk and buzz about AI and using AI in marketing. I see the articles, spam, crazy ads promising to give you the equavalent of a human marketing assistant for $1 per month and more. Yes, there is hype around AI. I am sure you are shocked! However…
Why Isn’t My Website Showing Up in Searches?
Why Isn’t My Website Showing Up in Searches? You may have had had your website for a a few years, or you just completed a new website project and you’ve poured time, effort, and money into creating a visually stunning website for your business. It’s clean,…
Unlocking the Potential of Local SEO to Enhance Your Local Search Visibility
Local SEO can be very effective for businesses looking to reach nearby customers. It’s the practice of optimizing your online presence to attract more business from relevant local searches. Let’s dive into what Local SEO is, its differences from national or organic…
How To Make Google Love Your AI Content
Does Google Hate AI content? One of the things I hear about AI-written content is that it is very generic, does not sound like my brand or my style, and it makes us look bad if we use it. And of course, Google hates AI content and penalizes it. Currently, as I…
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Wondering how any of this applies to your business? Start with a straightforward conversation, no pressure, no canned pitch.
From reading to results
Wondering how these ideas apply to your business?
Start with a straightforward conversation about your market and where your leads come from. We will look at where you show up, how you look online, and what happens after a lead comes in. No pressure, no canned pitch.